Who are not profitable should be fired

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Reference no: EM13824432

Q 1- Based on the goal expressed by Steve Yankovich, which stage of the consumer decision-making process is ebay trying to influence? How are they doing so?

Q2- Some firms believe customers who are not profitable should be "fired" (although they might not use that word). Should businesses be allowed to do this?

- Customer databases aren't about providing better service--they're about milking more profits from customers. Comment.

- Should people really worry about the amount of data companies collect about them? Why or why not?

- Will CRM be equally successful in all countries? I especially want those of you who have lived in other nations to give us input from those places.

- Visit the Upromise website. Read how people who enroll earn money to help pay for college based on what they buy. Surf around a little--particularly check out the way groceries can contribute. Comment on the database and the information it holds on Upromise members.

- Did anything you learned in these chapters surprise you? How? Why?

Reference no: EM13824432

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