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Who are consumer innovators

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Reference no: EM131459533

Question: 1. Who are consumer innovators? Consumer innovators are the first buyers of new products-people who purchase new products almost as soon as these products reach the market.

2. What characteristics of a product innovation can influence its adoption rate? Five characteristics of a product innovation influence its adoption rate: relative advantage, compatibility, complexity, possibility of trial use, and observability.

Reference no: EM131459533

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