Who are apples current and potential customers

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Who are Apple's current and potential customers?

Describe the important identifying characteristics of Apple's current and potential customers with respect to demographics, geographic location, psychographic profiles, values/lifestyles, and product usage characteristics (heavy vs. light users)

Identify the important players in the purchase process for the firm's products. These might include purchasers (actual act of purchase), users (actual product users), purchase influencers (influence the decision, make recommendations), and the bearer of financial responsibility (who pays the bill?).

Reference no: EM131275690

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