While your venture team was brainstorming new products

Assignment Help Business Management

Reference no: EM133615279

While your venture team was brainstorming new products for Smith's, some of you came up with ideas that were not products, but advertising and sales promotion concepts. While these ideas did not help you satisfy the client's desire for a new product - it did pique the client's interest. Sales promotion concepts were mostly of the "frequent-user incentive" variety, such as a "rewards" card or earnings system. The client already has an advertising agency and they will refer your advertising concepts the their agency. However, the client was especially interested in the "frequent-user incentive" program you floated and has asked you to follow up on the "rewards earning" idea.

1. What is the primary objective of this promotional effort?

2. What would be the characteristics of the promotional effort? In other words, how will it work? Give details.

3. How will the characteristics of the of the promotional effort further your primary objective?

Reference no: EM133615279

Questions Cloud

Considering the potential legal implications : Considering the potential legal implications of the Grenfell Tower tragedy, to what extent is the Corporate Manslaughter and Corporate Homicide Act

What is example of someone who is working in gig economy : What is the best example of someone who is working in a "gig economy"? Rachelle works with several companies at a time, doing part-time contract work remotely.

Brilliant plan for attracting highly talented employees : Macrosoft, a computer software manufacturing company, devises a brilliant plan for attracting highly talented employees out of college. T

Explain the process for auctioning property : Explain the process for auctioning a property, include timeframe from listing to the day of auction.

While your venture team was brainstorming new products : While your venture team was brainstorming new products for Smith's, some of you came up with ideas that were not products,

Sam opens store that sells wrist watches : Sam opens a store that sells wrist watches. He calls his store "Watches for Sale." Four months later, Diane, who also sells watches,

Definition of perfectly competitive market : Consider firm that operates in market that competes aggressively in prices. Does this industry conform to economist's definition of perfectly competitive market

Advantageous position in apple social network : Accumulated both natural and cultivated allies. Used social network principles to place himself in an advantageous position in Apple's social network.

According to integrated waste management priorities : According to the integrated waste management priorities for dealing with solid waste, which of the following should be a main priority for the City of Edmonton?

User Account

All Pages