While many firms have moved to develop globally standardized

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Consider a large MNE and a small potential supplier. What are the major concerns of the MNE as it evaluates the smaller firm as a potential supplier? What concerns does the small firm have as it attempts to develop a relationship with the MNE? (10-15 sentences)

While many firms have moved to develop globally standardized products, others have moved toward more product differentiation across countries. Evaluate the types of products for which you would expect to see more global standardization. Those for which you would expect to see more local differentiation? Be sure they consider both goods and services. (10-15sentences)

Reference no: EM132266378

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While many firms have moved to develop globally standardized : While many firms have moved to develop globally standardized products, others have moved toward more product differentiation across countries

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