Which you market your skills-abilities and knowledge

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Now that you have your resume complete, you need to create an application cover letter as well. Employers may ask you to submit your cover letter and resume by standard mail, online form, fax, or email.

The application letter is essentially a sales letter in which you market your skills, abilities, and knowledge. Therefore, your application letter must be persuasive. The successful application letter accomplishes four tasks:

it serves as your personal introduction, provoking interest in recruiters by describing how your skills can contribute to their organization,

it explains to a prospective employer what particular job interest you and why,

it convinces the reader that you are a viable candidate by highlighting specific qualifications in your resume, and

it provides the opportunity to request an interview.

It is generally a good idea to submit an application cover letter with your resume even if the prospective employer does not specifically request one. The emphasis, tone, and style of the cover letter should be tailored to fit the employer's need and highlight the applicant's qualifications.

In the opening paragraph, provide context by indicating how you heard about the position and name the specific job title or area. Show enthusiasm by explaining why you are interested in the job and demonstrate your initiative as well as your knowledge of the organization by relating your interest to some facet of the organization. In the body, middle paragraphs, use specific examples to demonstrate that you are qualified for the job. Show them how you are qualified by including examples and details. Indicate how your talents can make valuable contributions to the company. In the final paragraph, take the initiative. Request an interview and consider mentioning that you intend to follow up. This will portray your sincere interest in the opportunity. Let the reader know how to reach you by including your phone number or email address. Always end with a statement of goodwill, even if only a 'thank you'.

Proofread your letter carefully. Research shows that if employers notice even one spelling, grammatical, or mechanical error, they often eliminate candidates from consideration immediately.

Reference no: EM132237661

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