Which would you advise leopoldo to adopt

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Problem

Case study about Telepizza

CASE: TelePizza, HBP No. 899080

Entrepreneurship and International Expansion

TelePizza

The case describes TelePizza, Spain's leading chain of pizza restaurants and delivery services. TelePizza has experienced rapid growth to about 500 stores since its creation in 1987. The company went public on the Spanish stock market in late 1996. Franchising has played an important role in the firm's expansion to date. For further growth, the founder and CEO, Leopoldo Fernandez, is contemplating three different strategies: further expansion in Spain, international expansion, or the creation of new restaurant concepts. Consider the following:

1) Why has TelePizza done so well?

2) Leopoldo Fernandez has developed different paths for growth. What is your assessment of these options? Which (ones) would you advise Leopoldo to adopt? Be specific in your recommendations.

3) What implications do your recommendations regarding growth have for TelePizza's current franchising strategy?

4) What is your assessment of TelePizza's stock market valuation in October 1998.

Reference no: EM133770376

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