Which will help starbucks management in their work

Reference no: EM133336403

Topic: Starbucks Case Study

Questions:

1. Recommend one research question answer to which will help Starbucks management in their work.

2. Generate research objectives

3. Select the research design. Explain how your selection fits your research objectives.

4. Qualitative, quantitative, or mixed methods research? Explain your choice (if mixed methods research selected, please clarify relationship between different research components).

5. Choose one method of data collection (structured interview, experiment, focus group, self- completion questionnaire, in-depth interview). Why does this method fit? How will this method help you tackle your research objectives?

6. Generate one of the following (depending on data collection method selected):
• 5 question structured interview,
• 5 question self-completion questionnaire
• experimental design (make sure to identify independent, dependent, other variables),
• focus group topic agenda
• In-depth interview plan

7. Propose a procedure for sample selection. What type of sampling technique is appropriate? What should be the sample size? Explain your choice.

8. What data analysis approaches will you choose and why?

9. What are you expected results?

Reference no: EM133336403

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