Which will enable the consumers to make on line purchases

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Reference no: EM133791719

Assignment: Management

Business Case: Implement Modda's Customer Portal (MCP)

In less than five years, Modda has grown from a single store to a small chain of fashion clothing stores in a few NY City and Long Island neighborhoods. The executive management has recently considered introducing additional product lines, such as watches, small appliances, rugs and selected (small) furniture.

However, Modda's expansion has been hindered by the fact that its operating model remained largely unchanged; specifically, its reliance on a single sales channel ("bricks-and-mortar").

As a result, the executive management identified the following strategic objectives:

1) Develop additional sales channels (desktop website and mobile-based)

2) Improve marketing campaigns' efficiency

3) Optimize core processes, such as product selection, inventory management, etc.

To support the above goals, the IT division identified the need for a large technology program, which will include the following major projects:

1) Develop and implement a leading-edge company portal, which will enable the consumers to make on line purchases using their computers, tablets or smart phones.

2) Provide extensive BI / analytics capabilities

3) Implement an ERP (Enterprise Resource Planning) application to address the business needs around inventory management, shipping, etc.

Your Role

You have been designated as the project manager for the phase 1 of the "Modda Consumer Portal" (MCP) project. One of your first tasks is to contribute to the project activities plan, phases, and schedule.

Reference no: EM133791719

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