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1. There are many ways to segment a market. Using the four segmentation variables discussed in the chapter, discuss which variables would be most important for segmenting (a) candidates for cataract surgery and (b) possible enrollees in a culinary school. Explain your choices.
2. Do you feel union members are allowed to pick their employer?
Medicare Part D (prescription drugs) is a voluntary program. Why is Medicare concerned that adverse selection may occur in this program?
Frandec Company manufactures, assembles, and rebuilds material handling equipment used in warehouses and distribution centers.
You are the CEO of a European auto maker group (pick one company from this list: Volvo, Citroen, Fiat, Renault, Audi, Volkswagen) that is planning to launch a subsidiary in Detroit Michigan (USA). Discuss some cultural issues that you may encounter i..
One of the big issues in the 2016 Presidential election concerned keeping jobs here in America rather than companies using cheaper labor overseas.
Which of the four components of the emotional intelligence do you consider most important in an effective manager in today's world? Why?
A small rural hospital can provide clinical support services to it's patients in 3 different ways.
Ariel has been handed the leadership of a cross-functional team to rationalize and optimize the supplier base for her organization. What should she caution her team to be aware of as they reduce the number of suppliers?
The litigious climate in which PR professionals work means that any case, civil or criminal, can draw media attention. Normal involvement with law for PR professionals falls into three general areas: What would the legal environment of a global PR pr..
Who are the people who shoplift and what can the small business owner do to deter shoplifting? Identify the five types of shoplifters and at least four ways to deter shoplifters. List and discuss at least five guidelines for effective performance app..
Your executive team is contemplating assignments with foreign companies. On page 234, read Business Process Outsourcing (BPO), financial executive. Prepare a report that defines what BPO entails, its strengths and challenges. Find one company that ha..
Many current trends are prevalent that play a major role and impacts the organization and their marketing team.
Pre-employment testing can be an effective tool in the selection of qualified candidates. Testing can include, but is not limited to the following areas: personality, talent assessment, job task proficiency and productivity, physical ability, drug..
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