Reference no: EM132272729
Principles of Marketing
1. Ming, a global business person, had a conversation with a local shop owner in his city. The shop owner asked Ming about the challenges he has encountered doing business with many countries and cultures. Which types of business challenges did Ming most likely describe to the shop owner?
There are many challenges with ethical business practices while organizationing and integrating new regions into existing structures.
There are legal and regulatory structure differences, and challenges with public relations effectiveness.
There are no challenges with developing unsaturated markets for products and accessing lower labor costs.
2. Tony works as a marketer for a children’s toy company headquartered in the United States. The business is expanding to build toy factories in countries such as Bermuda, Great Britain, and Germany. Tony is now writing the marketing plan to address the pricing considerations the company will make for each of the countries. Which areas should Tony focus his attention to create the company’s pricing strategy?
He should research the cost of production, the availability of natural resources, the cost of delivery, and other localized factors that affect pricing.
He should research their languages, business norms, and religious beliefs.
He should research the condition of the infrastructure, their driving regulations, the retail store availability
3. When conducting business in Japan, Jessica, a marketer from a U.S. company, brings her business cards. She offers them with both hands and then bows after a Japanese businesswoman bowed. Which cultural area did Jessica understand to modify her usual business behavior?
cultural language
cultural business norms
cultural time and punctuality