Which type of rating is an average of all the commercials

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Reference no: EM133657684

Problem: In the podcast featuring Brian Fuhrer from Nielsen and course material, the different types of ratings Nielsen reports to their clients was explained. Given the audience's ability to avoid commercials in time-shifted viewing, the television buying agencies/clients have pressured Nielsen to report on the average viewing of all the national commercials in a rating format. Which type of rating is an average of all the commercials in a program viewed from live out to three days of viewing?

Reference no: EM133657684

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