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Please answer the following question from chapter three (Organizing):
1. Which type of organizational structure is best suited for developing a new product which requires a high level of specialization in several functions and the time to market represents a critical factor?
2. A materials manager suspects that the quality of work being done within his department was steadily deteriorating. He wanted to introduce a program of change to improve quality. What steps should he take?
3. The company has recently concluded a multimillion dollar contract to supply products to a third-world country. The first elite group of engineers from that country has just completed a two-month training course on maintenance and operations. The training manager reported that the level of skill and knowledge of that country was so low that no amount of training would ever enable them to properly operate and maintain the products in questions. “It might be better for that country to buy a less sophisticated product from the company’s competitor.” the training manager suggests. What should the company do?
4. Six months ago, the company hired an engineer for his expertise in hydraulic drives, based on a product development plan with a forecast for needing this expertise. Market conditions have suddenly changed in favor of sophisticated electric drives. The engineer involved turns out to be very good in his area of specialization. But it is difficult to retrain him for other assignments in the company. Should the company discharge this engineer?
write a 750- to 1000-word paper that describes the importance of blue ocean strategy and identifies a product or
Explain how this concept is disrupting our traditional economy. Describe whether the shared economy is creating new value for the consumer or if it is just replacing existing business
Prepare an international marketing plan for expanding business into Canada.
Determine at least two areas of strengths and areas of weaknesses in Wal-Mart's value chain
Report On Consumer Behavior Of Jaguar
Read the article, "Consumer Behavior, Not Snapchat, Created the Need for Instagram Direct". Based on the article, why did Instagram decide to create and add a new feature called Instagram Direct
For targeting new customers, examine the advantages and disadvantages of using these social networks compared to search engine advertising
Think of product launches from the last several years, and identify an example of a product that you think had a clear-cut pricing strategy. Do you think it is/was a good strategy for them, and why
Customer Relationship Management
What is the amount to be paid? Does profit increase of decrease and if the invoice is paid on December 31, 2011
The marketing plan will be developed during the course of the of the lectures, each with element of the marketing plan constructed by applying the theory from the chapters in the text.
Debate the ethics of this form of customer monitoring and targeted advertising, which is part of Customer Relationship Management - describe in detail whether you think it is ethical for companies to use such practices
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