Reference no: EM133331655

Assignment:

1. Utilizing local employees when setting up a new location is using which type of international staffing solution?

• expatriate
• inpatriate
• home-country employee
• host-country employee
• third-country employee

2. Collectivist cultures often think more in terms of group effort and work. An individual award for employee of the month based may not be motivating and may be seen as an insult to a group effort. This difference may require a company from an individualist culture to change:

• hiring practices
• performance appraisals
• production procedures

3. Which part of marketing is be driven by the 4 P's model?

• Market entry strategy
• Marketing mix
• Market Segmentation

4. Using local intermediaries to enter a new market to assist with distribution is known as:

• channel exclusivity
• channel strategy
• concentrated exclusivity
• concentrated strategy

5. The effect of purchasing power of parity should be taken into consideration when localizing which P of the 4 P's?

• place
• price
• product
• promotion

6. What is the biggest impediment to exporting?

• The ignorance of foreign market opportunities.
• The associated and affiliated costs.
• The lack of appropriate personnel.
• The satisfaction of selling in local markets.
• The perception of growing "too big" to home country customers.