Which two advertising media would you recommend to allstate

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Reference no: EM133410828

Video: Tailgater :30 | Allstate Mayhem

Question: Allstate's media buyer needs to select additional traditional media, other than television, for the brand's advertising campaign.

Specifically, she needs to select media that will reach car owners and that are able to influence both how they think and feel about Allstate (i.e., cognitive and affective attitudes).

Which two advertising media would you recommend to Allstate's media buyer? Explain.

Choose the two more relevant advertising media between: Radio, Magazines, Newspaper, Outdoor, Transit, Place-based

 

Reference no: EM133410828

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