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Which tv advertising format does the ad utilize

Assignment Help Business Management
Reference no: EM132988522

1 Which TV advertising format(s) does the ad utilize? Straight AnnouncementTestimonialDemonstrationMusical/Jingle

  1. Presenter
  2. Slice of Live or Problem & Solution
  3. Lifestyle
  4. Animation

2 Evaluate the ad based on the creative guidelines for television. How well does (or doesn't) the ad:

  1. Use an attention-getting and relevant opening.
  2. Emphasize the visual.
  3. Coordinate the audio with the visual.
  4. Persuade as well as entertain.
  5. Show the product.

3Is the slogan effective? Explain how it does or does not:

  1. Increase memorability?
  2. Help establish an image, identity or position of the brand?
  3. Act as shorthand identification for the brand?
  4. Provide information about the brands' benefits?
  5. Help to resolve or explain the ad?

4 Do you think this ad will break through the clutter? Why or why not?

5 Was the ad effective? What would have made it more effective?

Reference no: EM132988522

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