Reference no: EM132767285
Problem 1: Which of the following statements regarding customer relationship management (CRM) systems is true?
a) CRM tools are valuable but very expensive to implement, and as such are viable options for only the largest companies.
b) CRM systems can draw on finance data to evaluate trends and provide forecasts.
c) CRM systems help organizations work more closely with existing customers, but they are not intended to help attract new customers.
d) CRM systems are stand-alone systems and do not integrate well with other systems. Performance Management
Problem 2: Employees at Intercor Inc. are frustrated by the lack of integration between the company's information systems. Production teams are dynamic and efficient as soon as they have the necessary information, but management is finding that initial decision-making is slow and cumbersome, and the company is losing contracts to faster-responding competitors. Which of the following tools or models should Intercor consider implementing to best address the decision-making issues?
a) Supply-chain management
b) Lean management
c) Enterprise resource planning
d) Customer relationship management