Which the second was need for skilled moderators

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Reference no: EM133556813

Question: Ulwick's (2002) outcome focused framework contained five steps, of which the second was

1.need for skilled moderators throughout the research process to ensure a focus on consumer outcomes not solutions

2.to undertake market research with the focus on outcome-based interviews

3.chronological grouping of all identified outcomes

4.the rating and weighting of each outcome by its importance and significance

Reference no: EM133556813

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