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Which targeting strategy you would be following

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Reference no: EM131038616 , Length: 1000 Words

You are starting up your own company that will launch a new innovative idea (could be a product/service). Answer the following questions.

1. Describe this innovative idea.

2. Which segmentation technique you would be using to segment the market? And why?

3. Which targeting strategy you would be following? And why?

4. Who would be your main competitors?

5. Which differentiation and positioning strategy you would be following? And why?

6. What would be your positioning statement?

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This task in 1000 words helps us in developing a innovative idea of opening the gallery shop which is to be one stop for the food to the small basic necessity of the people in daily life. This task has helped in understanding the marketing strategies and what target strategy is to be followed while launching the product. The task is done in Ms word with the Harvard referencing style.

Reference no: EM131038616

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