User Account

All Pages

Which strategy would you use for mackay enterprises

Assignment Help Marketing Management
Reference no: EM133270526

Question: Mackay Enterprises is a diversified company concentrating in three area: insurance and financial services (life, property/casualty, and title insurance: insurance brokerage and management services: and consumer finance), travel services (air travel and car rental) and manufacturing

Each of these three areas is in competition with a well-defined set of market rivals. Mackay Enterprising strategy is to focus on key market segments related to its three primary businesses. Two of the organisation's major corporate objectives are to achieve a significant market share in each business segment and to achieve industry leadership in terms of service, reputation, innovation, and efficiency.

Subsidiaries of Mackay Enterprises benefit from being part of a larger corporation. Funds may be borrowed at a low cost, capital may be allocated among subsidiaries, and corporate staff provides centralised strategic planning, investment, real estate management and data processing. Among Mackay Enterprise's major subsidiaries are Rational Life, Mackay Transport, Mackay Airlines and Easy Rent-A-Car.

Rational Life insurance is sold most actively in the eastern states of Australia. Rational's speciality is low-cost insurance with term-like rates. This type of insurance represents 85% of its direct ordinary volume. Rational responds to changing customer needs with new products, such as its new product offerings for two annuities that fund IRAs (individual retirement accounts) and a policy combining the features of term and whole life insurance

Mackay transport operates a transport-equipment leasing business. The equipment-including cargo containers, piggyback trailers, and over-the-road trailers-is maintained and repaired by company-owned repair shops and mobile service units. The company enjoys operating-cost advantages resulting from economies of scale.

Mackay Airlines flies to more locations around the world than other airlines. To compete, Mackay Enterprises has refurnished many aircraft, improved fuel economy and noise reduction now complement superior passenger accommodation. Mackay's airline's low cost-approach makes it a major national airline.

Easy Rent-A-Car provides the same services as many of its competitors but at lower rates. Easy has explained to provide a service at airports and supports its dealers with a nationwide, toll-free, computerised reservation network. It has an exclusive agreement with a leading department store chain to operate concessions for Easy's car rentals. All the strategies for the subsidiary are geared towards maintaining market share.

Mackay Enterprises is aware that the marketing environment is an important consideration in adapting a product to meet market needs. Consistent with its strategies to achieve significant market share and become an industry leader. Mackay Enterprises is diversifying to achieve low-cost marketing in all areas. Mackay Enterprises is currently evaluating how best to proceed with its marketing strategies

Considering Ansoff's Growth Matrix, which strategy would you use for Mackay Enterprises products/services and why? (Consider Market Penetration, Market Development, Incremental Innovation and/or Radical Innovation)

Reference no: EM133270526

Questions Cloud

What are the driving factors for the deficit or surplus : What are the driving factors for the deficit or surplus? What policies should the government implement to improve the external position of the country
Is the ability of headquarters to constantly be in contact : MKT 4310 Texas A&M International University Is the ability of headquarters to constantly be in contact with their international offices always a good thing?
What is its speed : An object is in free fall. At one instant, it is traveling at 46 m/s. Exactly 3.7 s later, what is its speed? The acceleration of gravity is 9.8 m/s
How would respond to the current economic crisis : Understanding of the different theories and then describe how you would respond to the current economic crisis based on what you have learned in the readings.
Which strategy would you use for mackay enterprises : Which strategy would you use for Mackay Enterprises products/services and why? (Consider Market Penetration, Market Development, Incremental Innovation
What qualitative method will you use : What qualitative method will you use? How will your qualitative analysis method supplement your quantitative methods? Will you use triangulation
Discuss the various porters strategies available for ikea : Discuss the various Porters Strategies available for IKEA. Which strategy would you recommend for a new furniture retailer looking to enter this industry
Quality-adjusted life years in diabetes management program : You are presented with the quality-adjusted life years (QALYs) for a male participant (name: Alex) in the diabetes management program at Niagara Health.
Identify the appropriate type of customer loyalty : PSYCH 2019 University of Toronto, Toronto School of Theology Identify the appropriate type of customer loyalty (Spurious, Constrained, Affective) exhibited

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd