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Case: Consider the two different strategies (market development and product development) being mindful that these two are not an either/or but actually an appropriate choice in circumstances.
Answer the first four scenarios by selecting which strategy would best solve it by choosing Market Development or Product Development.
1. Which strategy would be appropriate to apply to the following.
You have a new product to present to the consumers of the world.Your customers are well established in a relationship with your company but seem to be looking for something more from you.Your product is a rockstar seller in your local area but it would be great if you had more sales.You have done a great job with your clients and often times they ask if they can buy that product you use.
2. When would an organization most often apply market development strategies.
3. When would an organization most often apply product development strategies.
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