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Which strategy is being employed

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HSBC

https://www.hsbc.com/1/2/

ORACLE

https://www.oracle.com/index.html

FEDEX

https://www.fedex.com/

ECOLAB

https://www.ecolab.com/about

HIGH

CONFIGURATION OF ACTIVITIES

COORDINATIONOF ACTIVITIES

 

 

 

VALUE 

ACTIVITIES

GEOGRAPHICALLY DISPERSED

GEOGRAPHICALLY CENTRALIZED

Distinctive Marketing Strategies: Multi-domestic strategy and Global Strategy 

  1. Plot each company's type of international strategy into the grid by inserting the name of the company in the quadrant that represents the type of strategy they are using. 
  2.  After you have completed the table provide a summary of your answer to the following questions.
  • Which strategy is being employed? Global or multidomestic
  • Why you think that they chose this marketing strategy (what are the implications or advantages for this company)
  • Do you think it is a good or bad marketing strategy what would you do different?

Reference no: EM133037859

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