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1. What are keiretsu? How does this form of industrial structure affect companies that compete with Japan or that are trying to enter the Japanese market?
2. Which strategic options for market entry or expansion would a small company be likely to pursue? A large company?
you examine the role of innovation in developing a marketing strategy. you will write a 2- to 3-page paper analyzing a
Think of a brand that you have been using for a while and perhaps developed a relationship with. Can you identify how the brand is specifically communicating with you
Create a marketing plan for your business. This can be an e- marketing, traditional marketing plan, or a combination of both. Discuss the benefits of market research.
Being a socially responsible company is not only the right thing to do, but makes companies more PROFIT through positive WOM, customer retention, having a clear point of difference vs the competition. This is the value of a brand.Many businesses,..
Market Potential and Forecasting: What metrics would you suggest we consider for figuring out the best social media to use for finding the career we wish to pursue?
There are a number of practical issues when considering how to put a programme such as the one described into practice. Discuss these in relation to the Audi case.
What is your opinion regarding advertising copy? Can well researched, well-written marketing copy that has influenced consumer behavior in a similar way? If so, can you think of any examples
CREATING SUCCESSFUL LONG-TERM GROWTH
E-Marketing Plan The e-marketing planning process suggests that information technologies will assist marketers in building revenues and market share or lowering costs. The ultimate goal is to achieve competitive advantage in spite of the fact that..
Use an search engine on the Internet to find examples of images or Web sites with images of bad grammar used in advertising, company Web sites, or news articles. For example, you can search "bad grammar in advertising" or "bad grammar examples"
In reflecting on the limited international laws and regulations and the differences between the US and other countries, briefly discuss some guidelines (principles and concepts) that you would have in your code of conduct (ethical/social responsib..
Write about: An assessment of the implications for the marketers
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