Reference no: EM132943845
Jing has looked at some statistics on the causes of company failure. The top six reasons are:
i inadequate cash flow (18.8%)
ii poor strategic management (18.3%)
iii trading losses (14.3%)
iv poor financial control, including record keeping (14.2%)
v under-capitalisation (8.1%)
vi poor economic conditions (5.9%).
Problem a. For each of these causes of failure, which steps in the accounting analysis, if any, might 'raise a red flag' or give you forewarning?
Problem b. Jing states: 'As inadequate cash flow is the major causes of company failure, there is no need to look at earnings'. Do you agree? Why or why not?