Reference no: EM132842185

Problem 1: Breaking down a heterogenous supply into separate items from a number of sources into large homogenous supply

a. Assorting

b. Sorting

c. Accumulation

d. Allocation

Problem 2: Which statements are correct about a marketing channel

a. It is a set of interdependent organizations involved in the process of making a product or service available for use or consumption

b. The purpose of channel marketing is to satisfy all suppliers in the market

c. A group of companies typically involved in the business of channel marketing

d. It is viewed a key strategic asset of the end-users

Problem 3: Important components to build or to strengthen distributive outlet loyalty

a. There must have sharing promotional with dealers

b. There must be appraisals of the manufacturers policies and their manner of implementation

c. There must be changing policies

d. There must be analysis of the communications system

Problem 4: It means the splitting of a market into groups of end-users who are ultimately similar within each group and ultimately different between groups

a. Categorization

b. Screening

c. Segmentation

d. Targeting