Which statement best describes situation in which marketer

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Which statement BEST describes a situation in which a marketer might choose a "selective demand" promotional objective?

  • The marketer wants to provide information to support consumers' selection process.
  • The marketer wants to highlight the value of a general product category, such as PCs
  • The marketer hopes to highlights one brand's superiority over others in its category.
  • The marketer aims to create an emotional connection for a general product category with potential customers.

Reference no: EM13476790

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