Which standard did nike violate

Assignment Help Web Project
Reference no: EM13951666

Focus on Ethics

Based on the chapter's definitions of advertising and public relations, there are big differences in these communications methods. However, both are susceptible to deception. The same standards used to gauge advertising deception are used to measure deception in pubic relations. A case in point is Nike vs. Kasky. The nature of the issue is captured in the lead paragraph of a Web article filed in mid-2003. "Today the U.S. Supreme Court dismissed an appeal by Nike Inc. on technical grounds. The shoe and apparel giant was appealing a California state Supreme Court decision that it can be sued for false advertising over a publicity campaign it used to defend itself against accusations that its footwear was made in Asian sweatshops." Go to www.law.duke.edu/publiclaw/supremecourtonline/certgrants/2002/nikvkas.

html and read the description of the suit. Then respond to the following questions.

1. What are your thoughts on this claim of deception in a publicity program?

2. Which standard did Nike violate?

3. Does this ruling support or undermine a need for integrated market- ing communications?

Reference no: EM13951666

Questions Cloud

Equation best describes the evolution : Suppose the following equation best describes the evolution of B over time: Bt=.30+.70Bt-1 If a stock had a B of 0.82 last year, what would you forecast the B to be in the coming year?
Analyze international business strategy : Develop two strategies that will help your company reduce expatriate turnover and summarize both ideas in memo format to present to your boss.
Calculate the expected return rate : The Knight and Day Café is contemplating making a $125,000 investment that has a 45% chance of producing a 8% return, a 25% chance of producing an 11% return, a 15% chance of producing a 15% return, a 10% chance of producing a 5% return, and a 5 % ch..
Present value of an amount to be received in the future : In determining the present value of an amount to be received in the future, you receive $100,000 after ten years at a discount rate of 12 percent, how much is this worth today?
Which standard did nike violate : Does this ruling support or undermine a need for integrated market- ing communications?
Compute the present value of interest tax shields generated : Compute the present value of interest tax shields generated by these three debt issues. Consider corporate taxes only. The marginal tax rate is Tc = 0.35.a. A $1,800, one-year loan at 10% b. A four-year loan of $1,800 at 10%. Assume no principal is r..
What is allowed with a property in each category : Research the various forms of zoning in your area. What are they? What is allowed with a property in each category? What are the subtypes? How does one go about getting zoning changed
The cost of each bag consisted of paying : The following transactions occurred in a given year. Firm A manufactures leather using a factory valued at $20,000. Suppose Firm A produced $2,000 worth of leather and incurred the following costs: $1,000 for the salaries of workers, $100 for inte..
Firm pays out its excess cash as cash dividend : A firm has a market value equal to its book value. Currently, the firm has excess cash of $10,200 and other assets of $28,800. Equity is worth $39,000. The firm has 900 shares of stock outstanding and net income of $3,600. What will the stock price p..

Reviews

Write a Review

Web Project Questions & Answers

  Evaluating an ecommerce website

Create a check list that contains key point for evaluating an ecommerce website - Write a short, reflective report about website

  Gpc and runtime magic quotes

Create a script that lets you know whether Zeus or Helios has the GPC and Runtime Magic Quotes turned on or off. The output should have appropriate labels that define what output signified and should display 'ON' or 'OFF' depending on the setting.

  Creating functions through conditional operator

Use the conditional operator and the cal_days_in_month function, determine the number of days in the current month and output to browser whether it is normal month or a leap month.

  Web development projects with database

Since the vast majority of web-development projects involve a database, do you think that computational activities should be performed there, or do you think they belong in the XML page or stylesheet?

  Comparing shelf software packages

Required assistance with comparing and contrasting two main off the shelf software packages that could be implemented in an organization.

  Web based scams

Web phishing, pharming and vishing are popular web based scams. Talk about currently used tools and recommended measures to defeat this kind of attacks efficiently?

  Explanation of contextual links

The most powerful hypertext capabilities is the the contextual link. Wikipedia . com is a great example of a site that utilizes contextual links.

  How architectural and protocol changes occur

Discuss how architectural and protocol changes happen, the administrative organization that oversees the technical development of the Internet,

  Traditional approaches for training professionals

Webinars and other web conferencing techniques have proved most beneficial for the provision of affordable quality corporate training.

  Internet for business

Discuss how can a business use the Internet and give at least three examples with web links demonstrating your answer.

  It influences the behavior of organizations

Information technology influences the behavior of organizations. Name one effect of Information technology implementation and long-term usage you suppose having a positive contribution and one having a negative consequence.

  Importance of a guided navigation system

Explain the use and importance of a guided navigation system and shopping cart for a website designed for e-commerce and business purpose.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd