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Assignment:
In which stage of the Product Life Cycle (PLC) do products need a lot more promotional dollars to create awareness in the marketplace? High promotional dollars are needed because consumers and businesses would not purchase a product if they do not know about the product.
Briefly describe the company and product you have chosen, and why you chose it. Then explain what type of product it is based on the classifications from Richardson and Gosnay (2010).
Describe in paragraph form in your paper, which identifies challenges and opportunities that the organization will face while rebuilding their image.
Evaluate how you believe the company operates in relation to CRM, both operational and analytical. (For example: What are the customer touch points? How are customer enquiries over the web managed
Select four people who, you know quite well. Using the online communication style assessment, assess the communication style of each individual. Explain how this information can improve your relationship with each of these people.
Examine the customer segment's response to the company's social media marketing. How effective are the company's social media marketing strategies?
Provide an executive summary of the individual research
When risks are realized it might be necessary to implement a contingency plan. Explain what a contingency plan is and explain the important aspects of contingency plan development. (1 page)
Demonstrate how the product life cycle, competition, distribution and promotion strategies, guaranteed price matching, customer demands, the Internet, and perceptions of quality can affect price.
Your team has finalized the budget and received Stephanie's approval to move forward with the proposed strategy and content messaging.
Pick three types of online advertising formats and describe each in detail. Include an example for each. What is behavioral marketing and why may a marketer be interested in this approach?
1 define what is meant by brand equity and discuss what a company can do to maintain brand equity. 2 discuss the
Identify (3) three premises (reasons) from the Procon.org website that support your position and explain why you selected these specific reasons. Explain your answers to the "believing" questions about the three (3) premises opposing your posi..
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