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Which stage of the new product development process

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Question: Entrepreneur Ryan Grepper invented the "Coolest Cooler," a high tech ice chest with a built-in blender. The product was designed for consumers who want to make their favorite adult beverages while on the beach, camping, etc. After developing a prototype, Ryan posted information about his project on Kickstarter so potential consumers could watch a video about the product and ask questions. Which stage of the new product development process (NPD) best aligns with this example?

Reference no: EM133545661

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