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Products and Services that are marketed go through a four-stage process -- Introduction, Growth, Maturity, and Decline
Which of those four stages is most important? In which stage do we most often see products fail?
What factors are most likely to affect demand for the lines of Washburn guitars (a) bought by first-time guitar buyers.
What strategies might be required to mitigate the business risks? Is it more difficult or costly to mitigate one type of risk than another? Independent of PDI, might buyers be more accessible in one country than another
Explain a personal experience that you had when receiving some kind of after-sale customer support. Discuss what was done well and areas that could have been.
select a fortune 500 international company in the service industry. using your selected company as the basis for your
Analyze your target market's needs, and explain what you know about your target market and what it wants from a channel of distribution
What are the major differences between quantitative and qualitative research methods? what skills must a researcher have to develop and implement each type of design?
evaluation and contol measures and methodolgy
Recall an important decision (for example, selecting a specific discipline as a career) that you took and describe the same in terms of the steps you followed and the factors that affected it.
Evaluate Lope's earlier strategy of demanding lower prices from the materials suppliers. Which is more important from GM's perspective as a business buyer, costs or quality
"Great leaders are almost always great simplifiers, who can cut through argument, debate, and doubt to offer a solution everybody can understand." -General Colin Powell (as cited in Harari, 2002).
Develop the ability to communicate a pricing strategy. Apply a framework based on concepts drawn from cognitive psychology, consumer behavior, economics, and industrial organization
The partners have already decided on a particular CAD package and also a specialised time recording and billing package. The CAD system chosen provides libraries of special symbols covering the intended areas of operation and many others.
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