Reference no: EM132919871

Problem 1: The Breakfast Cereal industry is characterized by the presence of high brand loyalty, high scale economies, and proprietary technology owned by the current incumbent firms. This scenario indicates that in the Breakfast Cereal Production industry, the

a. threat from substitutes is most likely high
b. bargaining power of buyers is most likely low
c. rivalry among competitors is most likely high
d. threat of new entrants is most likely low
e. bargaining power of suppliers is most likely high