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Which product should coronado emphasize to customers

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Reference no: EM132541185

Question 1: Coronado Inc. sells two versions of its product, standard and deluxe. The standard model has a 14.9 percent profit margin and the deluxe model has a 16.2 percent profit margin. The standard model has a 29.7 percent contribution margin and the deluxe has a 23.4 percent contribution margin. If other factors are equal, which product should Coronado emphasize to its customers?

Option 1: The standard model.

Option 2: The deluxe model.

Option 3: Selling either results in the same additional income for the company.

Option 4: Not enough information is given

Reference no: EM132541185

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