Reference no: EM132842191
Problem 1: This is a technique used to stimulate channel partners to compel them to provide extra push for the product
a. Incentives to the channel partners
b. Incentives to channel partners' sales personnel
c. Incentives to ultimate consumers
d. Using promotional methods
Problem 2: Which of the following statements are correct?
a. Effective sales management keeps finance people supplied with up-to-date information of the products
b. Some manufacturers achieve marketing success without the cooperation of the outlets handling their products
c. Most manufacturers recognize their dependence upon their associated channel partners
d. Retailers for not provide support through tie-in displays and local advertising
Problem 3: Which of the following statements are true
a. Demand-side gaps result from a lack of up-to date expertise in channel flow management or simply from waste in the channel
b. On the demand-side, gaps mean that at least one flow in the distribution channel is carried out too high cost
c. Channel gaps mean that at least one of the service output demands is not being appropriately met by the channel
d. When gaps are identified on the demand or supply sides, only one strategy is available for losing the gaps
Problem 4: A process that involves market segmentation, targeting, and producing channel service outputs for the target end- users the most effcient way possible
a. Design process
b. Manufacturing process
c. Implementation process
d. Distribution process