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Discussion Post: Fundamentals of Marketing
a) Identify an example of each of the following: odd-even pricing, prestige pricing, price bundling, and captive pricing.
b) Which pricing strategies have you noticed when you shop?
c) What new products have you purchased in the last two years that were priced using either a penetration or a skimming approach?
How often do you buy the product or use the service? How did you first become aware of this brand and why did it appeal to you?
Make recommendations that support how the study of power and politics could influence leadership behavior and improve the organization's culture.
What is the organizational culture of Southwest Airlines like and how does it affect the way the employees behave?
Why did Dove's global "Real Beauty" ad campaign fail in China? THE CASTING OF DOVE SOAP IN "UGLY WUDI" The Dove "Campaign for Real Beauty"
Discuss the basic elements of the marketing concept. Which businesses in your area use this philosophy? Explain why.
Explain how the economic environment impacts your chosen company (Amazon) and its customers. Explain how the socio-cultural environment impacts your chosen company (Amazon) and its customers
Identify the cost of the sport product or service as compared to its competition. Recommend how you will make consumers aware of the product or service.
Compare the traditional one-to-many marketing communication model to the updated many-to-many communication model. What has caused the shift? What are the advantages and disadvantages of the new model for marketers
Describe market share and market position. Explain why price fixing, price discrimination, resale price maintenance, pricing below cost, and unit pricing are concerns that customers should be aware of in today's society
Explain about Supply Chain Resource Management and recommendations by analyzing the pros and cons of comparable software systems
Discuss the legal issues involved with employing illegal immigrants. Wal-Mart was recently involved in accusations of using illegal immigrants. They countered that the labor was contracted and therefore not their responsibility. Research this issu..
Advice for giving effective online presentations. Read the list and determine what would be the hardest to adhere to or control. What would be the easiest? Why is this so? Provide a practical real world example
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