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Which platform has had the biggest impact for the business

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Reference no: EM133201649 , Length: 3 pages.

Discussion Post I: "Will LinkedIn and YouTube benefit your company?"

1. As a social media manager, you will need to know which platform(s) will benefit your company. Analyze LinkedIn and YouTube. For each platform, examine items such as which consumer segments are using each platform, the type of products that should be used on each platform, the type of company that should use each platform, and the type of advertising message, etc. Justify your response.

2. Analyze whether or not LinkedIn and YouTube would benefit your chosen company. Why do you think your chosen platform is the best for your business? Provide justification and rationale for your response.

Discussion Post II: "Which social media platform has the biggest impact?"

1. Out of the seven platforms that we covered, which platform has had the biggest impact for the business of your choice, and why do you think that was the case? Justify your response.

2. It could be argued that Facebook is the current trend setter and leader as a social media platform for marketing. Of the other six social media discussed so far, which social media platform do you think will be the one to replace Facebook one day? Why do you think this?

Discussion Post III: "Goals of a blog"

1. Your company has decided to start a blog for their customers. What are three must-haves for a company blog? Why have you decided upon these must-haves? Justify your response.

2. Some businesses have transferred from using the traditional blogs and are now creating vlogs (video blogs). Create a 1-2 minute video to serve as a vlog for your business.

a. Information on creating a vlog:

i. Blackboard has a video capturing application that you can install and use called Kaltura CaptureSpace Desktop Recorder (Kaltura for short). It may be easiest to submit your vlog in this discussion board by using this application. It is found by clicking on Insert Mashup option in your text editor box, then selecting Kaltura Media. For a help document that demonstrates installing and making a video using the Kaltura CaptureSpace Desktop Reorder click here.

ii. You may use an iPad, cellphone, laptop, desktop, or traditional video recorder to record your vlog discussion response but you will need to upload to the Kaltura Media site before you can submit it. The help video (above) will also demonstrate uploading a non-Kaltura recorded video.

Reference no: EM133201649

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