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Discussion Post: Wrap-Ups & Takeaways
In the discussion, respond to the following. Be sure to respond to all parts of the following question in order to earn full credit.
As you look back at the various tools, topics, and strategies covered throughout this course, which ones do you feel were most helpful? Why? If you had to identify your most important takeaway from this course, what would it be? Do you feel that the knowledge is helpful to your current or desired health care job? Explain why.
Topics Throughout Course........
1. Brand Management Tools and SWOT2. Brand Stretch Spectrum and Target Market Tools3. More Target Market Tools and Consumer Motivation4. Product Promotions and Tools5. Customer Needs and Environmental and Competitive Analysis6. Competitive Analysis and Marketing Management Tools7. Marketing Strategy Tools.
Suggest at least two examples that support the notion of the limiting life span of health care products as a necessity in the ongoing and systematic product succession planning effort
Name a product that you think is either in the maturity stage or the decline stage of the product life cycle and give some ideas of what the marketers
Compare and contrast the usability and effectiveness of the Volere Requirements Shell and the RESCUE Requirements Shell. Identify which of these shells you would use together and why
In Chapter 1 we learned about 'ethnocentric orientation.' In your opinion, should a company that wants to market its products and services to international markets use 'ethnocentric orientation?' Why or why not?
What are the advantages and disadvantages of using social media for advertising, brand building, market research, and customer service?
Explain the importance of understanding customers expectation and perception for introducing a new service.
Now that you've analyzed the environmental situation and established who is in the target market, it is time for product development. The new product is mobile phones. Product design is crucial because new products are being introduced every day. ..
Discuss several techniques for graphically displaying research results. Describe the effects of measurement on the final research report.
Evaluate the methodological approach adopted by the authors, including the limitations of the methodology used.
Do some independent research. Find an article or editorial which identifies the stakeholder model and advances its thesis. Do you think the author makes.
You are the marketing manager for a local nonprofit charity whose funding is based on membership fees. You've noticed a severe drop in new memberships.
Why is Facebook a good channel to use for a MBA program ad? explain in depth.
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