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Which one of the five generic strategies most closely

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1. Which one of the five generic strategies most closely approximates the competitive approach the Chipotle Mexican Grill is employing? Explain why?

2. What were the chief components of Chipotle's strategy prior to the food poisoning episodes? What further strategy adjustments are needed not that Chipotle has (seemingly) go through the worst of the fallout of the food poisoning incidents?

3. Do you agree with Steve Ells decision to relinquish his position as CEO? Do you feel Brian Nicol is a good choice to be CEO (why or why not?)

4. What does an analysis of the data in case Exhibit 1 reveal about Chipotle's financial and operating performance?

5. Does Chipotle have a good enough strategy and adequate resource strength and competitive capabilities to compete against Taco Bell? Your assessment should consider the extent to which Chipotles food poisoning problems have cut into its competitive capabilities and performance prospects.

6. What action recommendations would you make to CMG's new CEO, Brian Nicol, to help rejuvenate the company's growth and profitability in the remainder of 2018/2019.

Link to text book: https://docdro.id/TkB2rG8

Case begins on page 539

Reference no: EM132796524

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