Which one is appropriate for measuring customer satisfaction

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Reference no: EM131279502

With regard to qualitative and quantitative research, please answer the questions below:

a) Which one is more appropriate to identify the customers’ values and why?

b) Which one is more appropriate for measuring customer satisfaction and why?

c) Discuss an example (either real or hypothetical) where you believe that the firm must do qualitative research, i.e., the research endeavor would not be useful/reliable if the firm chose the other option.

Reference no: EM131279502

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