Which of these would be risk for the firm new strategy

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An apparel company is considering a change in its business-level strategy. The company has been making premium T-shirts known for their catchy slogans aimed at millennial customers. It wants to expand operations to include multiple casual clothing lines that will appeal across generations. The Board of Directors wants to clearly understand the risks of moving forward with this change. Which of these would be a risk for the firm's new strategy?

a. Lack of suppliers to provide enough raw goods to fulfill orders for a broader market b. Social trends away from casual clothing and toward more formal attire c. Customers not placing enough value on the product to warrant premium prices d. Inability to pay workers enough to attract them to work for the company.

Reference no: EM132223368

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