Reference no: EM131209345

Conduct some research to answer a series of questions relating to the internal and external conditions facing GOOGLE. Your responses must include information from academic and scholarly research, including at least three resources from the online sources and three from the following:

Aslan, I., Çinar, O., & Kumpikaite, V. (2012). Creating strategies from tows matrix for strategic sustainable development of Kipas Group. Journal Of Business Economics & Management, 13(1), 95-110.

Harrison, J., & Coombs, J. (2012). The moderating effects from corporate governance characteristics on the relationship between available slack and community-based firm performance. Journal Of Business Ethics, 107(4), 409-422.

Pidun, U., Rubner, H., Krühler, M., Untiedt, R., & Nippa, M. (2011). Corporate portfolio management: Theory and practice. Journal Of Applied Corporate Finance, 23(1), 63-76. Unit Lesson This unit of the course is a company analysis case study. The case study process has been a popular

Respond to the four writing prompts below.

1. Create a case study summary of GOOGLE including a general overview of the company, its external environment, and a list of its current strategies and objectives.

2. If the company continues with its present strategies and objectives, where will it be in five years?

3. If you were the CEO of the company, what strategies would you recommend, and why?

4. Describe the competitive strategies used by the company's main competitors. Which of these strategies are the most effective? How can your company combat these strategies? Support your answers.

If you paraphrase, quote, or use ideas from any source, you should cite your sources using APA guidelines. Your case study should be at least five pages in length, excluding a cover page and references page.