Which of these do you think is most troubling for business

Reference no: EM133246566

Question: In 2010, Japan Tobacco International (JTI) was the world's third-largest tobacco company. It had 11% of the global market and a market capitalization of $32B. They were experiencing slow growth and noticed the number of smokers in Japan was declining. They noted the following factors as being critical based on their PESTEL Analysis:

Democratic Party of Japan (DPJ) wants to reduce smoking rates
DPJ currently mandates all tobacco be purchased from locally sourced growers in Japan
Pending tax increases on cigarettes
Aging population in Japan, total population shrinking
Population becoming more health conscious
Rise of tobacco alternatives and smokeless products
Increase in R&D for pharmaceuticals
Age verification added to urban vending machines
Forest preservation becoming a large legislative priority in Japan

Which of these do you think is most troubling for the business? Is it related to the element of PESTEL that you found the most concerning for the tobacco industry? What could JTI do to mitigate its risk exposure?

Reference no: EM133246566

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