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Question: In 2010, Japan Tobacco International (JTI) was the world's third-largest tobacco company. It had 11% of the global market and a market capitalization of $32B. They were experiencing slow growth and noticed the number of smokers in Japan was declining. They noted the following factors as being critical based on their PESTEL Analysis:
Democratic Party of Japan (DPJ) wants to reduce smoking ratesDPJ currently mandates all tobacco be purchased from locally sourced growers in JapanPending tax increases on cigarettesAging population in Japan, total population shrinkingPopulation becoming more health consciousRise of tobacco alternatives and smokeless productsIncrease in R&D for pharmaceuticalsAge verification added to urban vending machinesForest preservation becoming a large legislative priority in Japan
Which of these do you think is most troubling for the business? Is it related to the element of PESTEL that you found the most concerning for the tobacco industry? What could JTI do to mitigate its risk exposure?
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