Which of these channels represents traditional media outlet

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Reference no: EM132277385

1. The public may react strongly against a firm, even when their intentions are good.

a. true

b. false

2. Which of these statements accurately describe(s) the corporate reputation?

Refers to desirable qualities.

Refers to undesirable qualities.

Relies on the perceptions of past actions, results and future prospects.

All of the above.

3. An example of direct communications is through a company website.

a. true

b. false

4. The media control technique called bridging is exemplified by which of these phrases?

"We are undertaking a program to correct the situation."…

"Your listeners may not know that…".

"While that is true, what is important to know is…".

"This is important news because…".

5. What media technique is used to promote the general perception of a product or service, rather than promoting its functional attributes?

User-generated content.

Issue advertisements.

Public service announcements.

Image advertisements.

6. The industries most prone to corporate crisis include the fast food industry and auto-makers.

a. true

b. false

7. It is recommended that businesses use the same tactics to communicate with all stakeholders.

a. true

b. false

8. The public relations function is a boundary-spanning role that primarily involves the flow of information to and from the organization.

a. true

b. false

9. Which of these channels represents a traditional media outlet?

Blogs.

Cell phones.

Television.

Podcasts.

Reference no: EM132277385

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