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Which of the types of segmentation is the firm using

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Reference no: EM132632517

Question 1: A distressed firm uses excessive inventory to solve its business problems. Which of the following is the most appropriate "lean" approach to reverse the downward spiral of this distressed firm?

A. Increase delivery lead time

B. Institute statistical process control

C. Paring down inventories gradually

D. Stimulating customer demand

Question 2: A mutual fund company identifies a group of current clients with investable assets of more than $500K. The company then segments the group based on income, net worth, and financial assets. Which of the following types of segmentation is the firm using?

a. Usage-based

b. Demographic

c. Psychographic

d. Benefits-based

Reference no: EM132632517

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