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Assignment Task Overview
For this assignment, assume the role of a marketing analyst. Your consulting firm has been hired to help with a campaign effort for the client company of your selected product/service. You will communicate your results in a professional memorandum.
New Market Segments
Construct new segments. Your client company is interested in diversifying and building its target customer base for this product/service in the US market. Who is currently being underserved or overlooked? Who could be better served by being addressed directly?
Construct and describe two new potential segments or subsegments for your company to target for this product/service for the US market. Describe each new segment in terms of its behavioral, demographic, and psychographic characteristics. Give each segment an appropriate name. Follow steps 1-4 of the process described in the Selecting Target Markets Learning Resource. Begin by identifying the customer need for this product/service. Then, break the market down into subgroups. Develop profiles of target segments. Do some secondary research on your two segments. Note: You will not need to develop a full research plan or conduct primary research for this assignment.
Of the two potential segments or subsegments you have created, which of the two has greater market potential for your company to target? Why?
Classify your new segment or subsegment according to one of the VALS types discussed in the Segmenting and Targeting Markets and Customers Learning Resource.
strategy approaches and industry characteristics please respond to the followingbullusing the three 3 generic
Develop a comprehensive understanding of the key elements of an IMC campaign. Understand the role of each promotional tool in achieving campaign objective.
Continuing to build your marketing plan, this assignment focuses on IMC and customer satisfaction for your product and service. Write a four to five (4-5) page paper in which you:
Design a marketing research project, using both secondary and primary data, to help the company better understand the new market.
Develop a marketing strategy for a competing product, e.g. the Hisense 55 inch full HD3D TV. The report will demonstrate how your proposed strategy will create and deliver sufficient customer value for the consumer.
What is your opinion about the effectiveness of these marketing methods? Are they doing a good job, not such a good job, or average
Task: The purpose of this assignment is to provide an opportunity to utilise your knowledge of international marketing to undertake an analysis of the overseas market condition to develop a practicable marketing plan
Explain Discuss the interaction among the marketing mix variables and the implications for product, promotion, price, and distribution management
Lobster World stores approximately 1,000 pounds of fish on average. In a typical day, the busy restaurant cooks and sells 360 (raw) pounds of fish. How long do the fish stay in storage on average?
Which element of the marketing mix is most compelling for customers? Why? Give an example and discuss what you think the marketer's strategy.
You will research, present and market a company or product of your choice via a PowerPoint which is an assignment which you will turn in
What marketing strategy or strategies has Aldi has adopted since it was created?- What marketing options can you describe for Aldi if it wishes to remain a successful organisation throughout the next decade?
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