Which of the two has delivered the most marketing value

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Reference no: EM133546694

Problem

Refer to the textbook (A Framework for Marketing Management by Kotler Keller), articles, power points, videos, in completing the assignment. Conduct your own research. Demonstrate your knowledge and understanding is completing the assignment.

Question: Consider the two companies: Amazon and IKEA. Both are successful mega corporations of the century. In your opinion, which of the two has delivered the most "marketing value" through a distribution strategy? Explain and support your arguments.

Reference no: EM133546694

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