Reference no: EM132842189

Problem 1: The supply-side factors on why marketing channels exist

a. Reduction in the number of contacts

b. Facilitation of search

c. Adjustment of assortment discrepancy

d. Routinization of transactions

Problem 2: The steps involved in the channel implementation process for channel analysis

a. Identifying channel conflicts

b. Splitting the workload

c. Identifying power sources

d. Analyzing the gaps

Problem 3: Channel conflict is both common and dangerous to the success of distribution efforts

True

False

Problem 4: The key players of a marketing channel

a. Wholesaler

b. Manufacturers

c. Supplier

d. Companies

Problem 5: Which of the following statements about marketing channel are correct?

a. A marketing channel is a set of interdependent organizations involved in the process of making a product or service available fo ruse or consumption

b. The marketing channel is often viewed as key strategic asset of the intermediaries

c. Marketing channels are designed to increase the market share

d. Marketing channels are path ways to market used to sell every product and service that consumers and business buyers purchase