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The manufacturer of Two-In-One, a combination shampoo and conditioner, shrink wraps a 4-ounce foil packet of a smoothing hair pomade to its combo product. Which of the following promotion tools is being used in this case?
Develop a multi-item scale to measure students' attitudes toward internationalization of the management curriculum. How would you assess the reliability and validity of this scale? Do some literature search in marketing journals to see how t..
Conduct an environmental scan for your chosen company to identify key trends. For each of the five environmental forces (social, economic, technological, competitive, and regulatory), identify trends likely to influence your company's marketing e..
write a 1200 word paper and describe the elements of the marketing mix product place price and promotion. include the
Consider the differences between targeted marketing and mass marketing and what led to the rise of each. Do you think one is more effective than the other?
To enhance sales force socialization recruitment and selection should ensure realism and congruence how can this be accomplished
Why is it important to invest in sales training? How is the process of setting objectives for sales training beneficial to sales managers?
COMM 2034 George Brown College Canada Write an explanation of your thinking on this situation. Provide at least two references that you would use to support you
Explain why intrusive ads may be a good choice for an advertiser. Discuss a situation where a user may see an intrusive
Describe your favorite brand's promise. What elements of the brand convey this message to you? Name and describe three brand touchpoints.
What does Disney do best to connect with its core customers? What are the risks and benfits of expanding Disney brand in new ways?
While they have had around 200 million views, is their message reaching the right target market? Do you think these videos have a significant impact on their blender sales?
Explain Ecommerce and system design II and what internet business model would be appropiate for the company to follow in creatying a Web site and why
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