Which of the nine specific corporate growth strategies

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For the first time, the Racey Bicycle Company plans to share its San Bernardino manufacturing facility and also manufacture a unique new product, uni-cycles, for a new market, circuses and carnivals around the world. Although this would be a smaller niche market, the company feels it could be a profitable offering. They would also be able to share the same marketing and sales resource team used for their current bicycle line (1) Which of the nine specific corporate growth strategies are they following? (2) Explain why you chose this strategy? (Week 1 lecture notes on Growth Strategies)

Reference no: EM132291523

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