Which of the four quadrants of the service process matrix

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Reference no: EM132186413

1. A business - to business (B2B) positioning strategy can sometimes be less profitable than business -to - consumer (B2C) positioning. When targeting industrial users with its power tools for example, Black and Decker may have to offer profit - reducing volume discounts, costly products service support, replacement guarantees, and so on, when selling to business . Analyzing the profitablity implications enables the cmpany to choose value claims that are:

a) Faithful

b) Deliverable

c) Favorable

d) Feasible

e) Reasonable

2. Which of the four quadrants of the service process matrix does Shouldice Hopsital belong in?

a. Service shop

b. Mass service

c. Service factory (wrong answer)

d. Knowledge service

e. Professional service

3. The marker of Cialis, and erectile dysfunction (ED) drug, are deciding whether to use rational appeal (lasts four times longer thatn competitor Viagra) or an emotional appeal (enhances relationship intimacy) in its brand positioning. To arrive at the right decision, management must consider:

a) How ED sufferers choose an ED drug that is their purchases criteria,

b) The cost of manufacturing Cialis.

c) The color of the Cialis pill.

d) Pharmacies receptivity to carrying the drug

e) The price of Cialis

Reference no: EM132186413

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