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Case - Brannigan Foods: Strategic Marketing Planning
1. How would you analyze the process Clark is using to determine his best "investment bets" for allocating resources?
2. Which of the four managers should Clark favor? Which of the proposals is most viable? Which is least?
3. What effects is the change in the strengths and weaknesses of competition having on the Brannigan's division?
4. How does this impact the investment decision?
5. What strategic course do you think the division should pursue? Why?
Attachment:- Case.rar
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This paper is concerned with the strategy of profit oriented product development. It describes how the new product acquisition, new product development and launching and old product promotion affect the investment plans, future growth and profit. It also helps to explain the role of problem solving skills in a top manager. It is prepared in a Microsoft word.
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